When I talk to a local business owner about their social media, the reaction I get is often the same. First, I get a look of defeat. Followed by something along the lines of, “I have zero clue what to even post, my page is all over the place!” or, “I don’t have time to even think about posting, let alone actually doing it!”
Well, I’m calling B.S. on the latter. The real problem is that most business owners think that managing a single Facebook page takes hours. And that’s totally fair. When you’re not sure where to start, the task seems daunting.
That’s why I’m going to walk you through a very simple process for keeping an updated Facebook page. The best part is that it’ll only take you 60 minutes a week.
And in case you’re about to put this task off again, know this:
Facebook Influences 52% of Consumers’ Online and Offline Purchases.
In 2015, a study by the DigitasLBi Connected Commission found that 52% of consumers are influenced by Facebook for their online and offline purchases. This is a 14% increase from the year before when only 36% were found to be affected by Facebook. (source: The Drum)
It makes a lot of sense when you consider that Facebook is an amplified version of word of mouth advertising – the most credible form of marketing ever.
83% of people trust the recommendations of friends and family, and 66% trust consumer opinions made outside their inner circle. (source: Neilson)
This is why you can’t afford to have a half-ass Facebook page. No one recommends the crappy local diner that uses a shady neon “open” sign. So why would they promote a desolate Facebook page?
Here’s how you manage a Facebook page using less than 60 minutes a week.
Step 1 – Establish a Posting Schedule
Side note: You should experiment with different positing frequencies and schedules to determine the optimal time for your audience. But for the sake of simplicity, start with this schedule as a foundation:
- Monday at 12pm
- Tuesday at 7pm
- Wednesday at 3pm
- Saturday at 8am
Step 2 – Choose what Types of Content You Want to Share
For each slot in your content schedule, choose the type of content you’d like to share. Again, it’s best to experiment to see what your audience responds to the most. Switch up your content every few weeks. Remember, we’re trying to build a relationship with your audience. The goal behind your content should be to provide value. Value can be entertainment, education, or even inspiration.
Here’s a few types of content that you can choose from:
- Behind the scenes pictures of your company and staff
- Feature photo or video of a new or best-selling product
- Share a picture of a happy customer, or a picture taken and shared by your customers
- Blog articles related to your niche
- Funny memes, videos or quotes that are related to your niche
- Customer polls
Once you’ve decided on the content you’d like to share, assign it to a time slot like this:
- Monday at 12pm: Product photo
- Tuesday at 7pm: Blog article
- Wednesday at 3pm: How-to Video
- Saturday at 8am: Photo shared by customer
Step 3 – Gather Your Content
This tends to be the most tedious of all the tasks. However, once you’ve got the right tools, you’ll be able to gather weeks worth of content in no time.
Here’s some of my favourite places to find or create new content:
- Social Networks: You can find a ton of content by following related accounts, industry leaders or fellow businesses. Keep an eye on your Twitter, Facebook, Pinterest and Instagram feeds and save anything that is worth sharing on your own page. It’s also a good idea to keep an eye out for customers tagging your business in their photos. User generated content is incredibly effective for sparking engagement.
- YouTube: Search for your keyword, and you’ll be able to find a ton of videos related to your business.
- Paper.li: You can create curated newsletters with this super convenient tool. However, I like it because it’s a simple way to access hundreds of niche-related articles in one simple stop. Once you sign up, you can enter your keyword and Paper.li will populate your page with a ton of articles.
- Canva: Even if you’re artistically-challenged, Canva allows you to make professional looking graphics. It’s preloaded layouts are super easy to customize.
- Your Own Smartphone: You’ve got a camera attached to your hip most hours of the day. Use it! Snap pictures while you’re at work, or out in the community. Sharing photos is a great way to humanize your business. Plus, customers love getting a behind the scenes sneak peek!
Step 4 – Schedule Your Content to Facebook
Finally, it’s time to schedule your content to be automatically posted.
To do this, load your Facebook page and create a new post. Once you’re finished, click the blue arrow beside Publish. Next, select ‘Schedule’.
Select the date and time you’d like your content to be published at, and then click ‘Schedule’.
Continue to do this until you’ve scheduled all of your content for the week. If you’ve gathered additional content, feel free to schedule as far in advance as you like.
Underneath where you’ve just created the post, you’ll notice a little notification box appear. If you’d like to make any changes to your scheduled post, click on ‘See Post.’ A list of all your scheduled posts will appear here. This is where you can edit the posts, or change their publishing schedule.
Step 5 – Check for Any Comments, Shares, Reviews or Mentions
You’re not going to get away with being a hermit on social media! Before you finish up your social media scheduling for the week, be sure to check your notifications.
Click on the Notifications tab, and this will show any interactions with your page. Take a few minutes to respond to any comments and post shares. Once this is done, click on ‘Activity’ and check for any reviews and mentions. Respond accordingly to all.
As you’re responding, remember to engage in genuine conversation. This is a prime opportunity to connect with your customers, and strengthen their brand loyalty.
It is ideal that you check for any notifications daily. But I know. I know. There’s not a lot of free time in the schedule of a business owner. So do your best to do step 5 as often as possible. At the very least, check for notifications and respond during your weekly scheduling session. Easy enough, right?
There’s way too many potential buyers floating around on Facebook to let your page slip. To successfully implement this system, choose a time every week that is convenient for you. Block out 60 minutes to gather and schedule your content. If you’ve got a few extra minutes, use it to schedule your posts out further.
And if you really, seriously don’t have time to do this – or you really, really do not want to – contact me here. I’d be happy to implement a strong content strategy and schedule your posts for you.